Grey Muzzle Organization taps Charleston Animal Society to promote senior dog adoptions!

Old dogs have something to wag about this summer as The Grey Muzzle Organization announces the recipients of its annual grant awards. The dogs at Charleston Animal Society and across South Carolina are among the winners.

Through a competitive grant-seeking process, Charleston Animal Society was one of 64 animal welfare groups chosen from 288 applicants to receive an award to help senior dogs across the state. The winning groups received more than $510,000 in grant funds to help save or improve the lives of at-risk old dogs in their communities.

“We look forward to paying this grant forward across the state of South Carolina,” said Charleston Animal Society President and CEO Joe Elmore, CFRE, CAWA. “We are developing a free media toolkit for shelters across the Palmetto State that will help other shelters promote senior dog adoptions by showing how much love these grey muzzled dogs still have to give.”

The Marketing & Communications Department at Charleston Animal Society is crowd-sourcing participation in a series of public service announcements that are being created for the campaign. “Our team had the idea of searching for real life successful senior dog adoption stories to build the media tool kit, so they posted a call for submissions on Facebook,” Elmore says. From these heartwarming tales, marketing materials like promotional videos, print advertisements, and social media templates will be created. These elements will be the core pieces of a tool kit that will be replicated and made available to 374 animal shelters and rescue organizations across South Carolina so those organizations have the marketing materials available to promote the adoption of senior dogs.

Over the past 12 years, the national nonprofit The Grey Muzzle Organization has provided $2.5 million in grants to support its vision of “a world where no old dog dies alone and afraid.” “Thanks to the generosity of our donors, we’re delighted to help deserving organizations like Charleston Animal Society make a difference in the lives of dogs and people in their communities,” Grey Muzzle’s Executive Director Lisa Lunghofer said. “Many senior dogs in Charleston County are enjoying their golden years in loving homes thanks to the wonderful work of Charleston Animal Society.”


About Grey Muzzle
The national nonprofit The Grey Muzzle Organization improves the lives of at-risk senior dogs by providing funding and resources to animal shelters, rescue organizations, sanctuaries, and other nonprofit groups nationwide. For details, please visit
Grey Muzzle Contact: Lisa Lunghofer, Executive Director, The Grey Muzzle Organization: [email protected] or (240) 631-2894.